Marketing & Branding

During our 40 years of practice in the field of International Medical Tourism we have helped numerous hospitals and healthcare providers in marketing their services to an international audience.

Marketing is the first step to successfully acquiring international patients. As healthcare services are rooted in personal relations we emphasise these in our marketing approach through direct outreach. Instead of focussing on traditional marketing efforts, such as brochures, and even web-based marketing and social media, we meet the audience in their home country to provide them with a better understanding of your services and the advantages of your healthcare establishment.

Still, having an appealing and simple to navigate website allows patients to better understand your approach to healthcare and learn more about the advantages you provide. However, a website aimed at international patients differs from your website aimed at the national audience. We will work in unison with one of our partnered marketing and design agencies, but also with your agency, to deliver a product suited to your needs.

Positioning a hospital for patients from the Gulf and the wider Middle East is a matter of trust rather than reach. Decisions about where to seek treatment abroad are frequently made within families, on the recommendation of a relative, a physician back home or a trusted facilitator. A brand that resonates in this context speaks to reassurance, discretion and cultural familiarity: the assurance that a patient and their companions will be received with respect and understood on their own terms. We help you articulate what genuinely distinguishes your institution and express it in a voice that carries credibility in these markets.

Before any campaign is launched, we work with you to define your target markets, medical specialisms and value proposition, so that effort and budget are directed where the return is real. Crucially, we ensure that the promises made in your marketing are matched by the reality patients encounter on arrival; a brand that over-promises does lasting damage in tightly connected communities where word of mouth travels quickly. Everything we develop is therefore grounded in the actual strengths of your hospital.

Let us develop your marketing strategy:

• Exhibitions and trade fairs
• Providing an exclusive website for International Patients
• Referral agreements with hospitals based outside of your country
• Organising fam-trips